ABOUT GREENTARGET
Your Business Has Grown. Your Financial Oversight Should Grow With It.
GreenTarget supports established Amazon, Shopify, and multichannel sellers with marketplace reconciliations, inventory and COGS accounting, month-end close, and financial reporting that makes exceptions and profitability easier to understand.
eCommerce Accounting • Financial Reporting • Fractional Controller Support
Built for the Realities of eCommerce
Behind each marketplace payout are sales, fees, refunds, payment timing and, often, complex inventory costs. A traditional bank-feed-only approach can leave business owners with financial reports they struggle to trust.
GreenTarget focuses on the accounting systems and month-end processes that help growing eCommerce businesses understand what happened, spot exceptions, and make better-informed decisions.
Meet the Founder
Jay Odi, CPA
Founder of GreenTarget | eCommerce Accounting & Fractional Controller Services
Jay is a Certified Public Accountant in the Philippines and founder of GreenTarget. He specializes in QuickBooks Online accounting for eCommerce businesses, including Amazon and Shopify settlement reconciliations, inventory and cost of goods sold, cleanup, month-end close, and management reporting.
His work goes beyond categorizing transactions. He traces marketplace payouts to supporting records, reviews inventory and clearing-account differences, documents corrections, and helps owners understand what their financial reports do and do not yet explain.
GreenTarget offers ongoing support and defined cleanup projects, with engagement scope and fixed fees established according to the work required.
Clarity. Control. Confidence.
Professional Credentials & Certifications
Jay is a Certified Public Accountant in the Philippines. The software credentials and partner badges below reflect training and program participation, including some historical tiers. They are supporting background, not substitutes for the quality of accounting work. Current tier or certification status should be checked with the issuing provider.
QuickBooks ProAdvisor Platinum (badge on file)
QuickBooks ProAdvisor Elite (historical badge)
A2X Certified
A2X Bronze Partner (historical badge)
Bill.com Expert
Gusto Bronze Partner (historical badge)
Xero Advisor Certified
Xero Migration Certified
Credential and program badges are shown from existing GreenTarget media. View GreenTarget’s A2X directory profile.
Specialized Experience You Can Evaluate
$300K+
Reported Upwork billed earnings
5 / 5
A2X directory client rating
10 Reviews
Client reviews on A2X partner directory
Explore independent feedback and professional experience: A2X directory · Upwork profile.
What GreenTarget Helps You Improve
Reliable Monthly Books
Marketplace settlement reconciliation, QuickBooks Online review, bank and credit card reconciliations and a structured close.
Inventory & COGS
Review of supported inventory movements, landed costs, Cost of Goods Sold, and important accounting differences.
Financial Oversight
Monthly reporting, balance sheet and profit-and-loss review, exception tracking, and controller support tailored to business needs.
Platforms, Systems & Tools
Sales channels: Amazon, Shopify, TikTok Shop, eBay and other multichannel eCommerce operations.
Accounting: QuickBooks Online, A2X and Link My Books, supplemented by inventory, processor, bank and operational records where applicable.
GreenTarget works best with businesses prepared to maintain or implement a reliable accounting system, share necessary source reports, and invest in a consistent monthly close.
What eCommerce Clients Say
Liam Branigan
“Jay has helped me extensively with my Amazon bookkeeping. I was a mess before I met Jay and he was able to turn a bad situation into something manageable and organized.”
Prime Time Distributors • A2X review
Carmen W.
“Jay is an exceptional e-commerce accountant. He expertly managed my bookkeeping for multiple entities in the US and Canada, offering valuable insights and strategic support.”
CS Wholesale • A2X review
An Accounting Partner, Not Just Another Set of Reports
Whether your business needs a cleanup, reliable recurring accounting, or more experienced month-end financial oversight, we can discuss your current setup and determine the right next step.