Better books. Stronger controls. Clearer decisions.
eCommerce accounting isn’t finished when deposits match or transactions are categorized. Our approach connects marketplace activity, accounting records and financial reporting, so owners can see what the numbers mean and where attention is needed.
How we approach eCommerce accounting
Each engagement starts with the records and the business problem. The work may involve initial cleanup, an ongoing monthly close, fractional controller review, or a combination of these services. We agree on the scope and responsibilities before work begins.
Discover & assess
Understand the business, its records and the decisions the owner needs to make.
- Map sales channels, payment flows and accounting systems
- Review opening balances, source data and unresolved issues
What you receive: A scoped priorities list and records request
Clean up & organize
Correct supported historical issues and establish dependable accounting foundations.
- Investigate missing, duplicated or misclassified activity
- Prepare supported corrections and organize key account mappings
What you receive: Documented corrections and remaining exceptions
Reconcile & validate
Connect marketplace activity, balances and bank deposits so the numbers can be explained.
- Match settlements, fees, refunds, reserves and payouts
- Review bank, clearing, inventory and COGS support
What you receive: Reconciled schedules with explained balances
Close & review
Use a repeatable month-end process with review checks and responsibility tracking.
- Complete agreed reconciliations and balance sheet review
- Resolve or escalate material exceptions before reporting
What you receive: Month-end close status and review findings
Report & advise
Translate accounting results into useful financial insights and next steps.
- Explain profit drivers, cash movements and open questions
- Highlight priorities and management follow-ups
What you receive: Financial reports and an actionable owner summary
What this looks like in practice
Make every payout explainable
Marketplace statements, refunds, fees, reserves and bank deposits.
A settlement-to-bank reconciliation with supported outstanding balances.
Know what your stock really costs
Quantities, supplier costs, freight, inventory ownership and COGS postings.
An inventory reconciliation and documented costing questions.
Know when the books are ready
Bank and credit-card reconciliations, clearing balances and close exceptions.
A monthly close checklist with resolved and open items.
Find what financial reports miss
P&L, Balance Sheet, General Ledger and unusual account movements.
Prioritized findings, evidence requests and proposed next steps.
Turn numbers into decisions
Gross margin, major expenses, inventory movement and cash changes.
An executive summary explaining performance and management priorities.
Outputs you can expect
Depending on your engagement, the deliverables may include reconciled QuickBooks Online or Xero records, settlement and inventory/COGS schedules, month-end close checklists, financial statements, an executive financial summary, controller review notes and prioritized follow-ups. Specific outputs depend on records, available supporting information and the agreed scope.
Who this method is designed for
Established Amazon, Shopify, TikTok Shop, eBay and multichannel businesses that need clearer financial reporting, more dependable reconciliation or ongoing accounting oversight. We most commonly work in QuickBooks Online, also support Xero, and use suitable marketplace integrations such as A2X and Link My Books. We can also work alongside an existing bookkeeper when controller oversight is the better fit.
Ready for accounting that explains the numbers?
Tell us about your channels, systems, current month-end process and the financial questions you need answered. We’ll discuss whether GreenTarget is the right fit and what scope makes sense.
Book an eCommerce Accounting Consultation ↗Consultations establish fit and next steps. A detailed diagnostic or cleanup plan may require a separate engagement.