The Business You Already Built
Cold Open: The Interview Erin pauses during an interview with an operations candidate at her kitchen table. Erin Castillo is sitting at her kitchen table, which is also her studio,…
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The Month the Numbers Stopped Making Sense
The Calm Before the Question By the time Renata Ibarra sat down for her monthly finance call, she had stopped taking notes. There was no longer a need. The call…
Why Your Best-Selling Shopify Product Might Be Your Least Profitable
There’s a specific feeling that comes with watching a product take off. The order notifications start stacking up faster than you can read them. The inventory dashboard shows a SKU…
The Day Cash Accounting Stops Working for Shopify Sellers
A Shopify store can have its biggest sales month ever and still report a loss. Nothing is wrong with the business. Customers are buying. Product is moving off the shelves…